The best waste is the one that is never produced! Zero Waste is a movement inspired by the 5R rule: Refuse, Reduce, Reuse, Recycle, Rot. We can even add a 6th R: “Repair“!
Going beyond simply making recycling an essential part of waste management, the 5R rule focuses on our consumption patterns and, more specifically, the life cycle of the things we consume. The 5Rs provide us with solutions to reduce our waste at the source and ultimately minimize our ecological footprint. The goal is to help people become aware of the impact of our consumption on the environment, take responsibility, question and change our current habits to move towards sustainable consumption, so we can create a true zero-waste society.